Niche Versus Nowhere: Feature in High Point Market

Sometimes it takes a semi-outsider to recognize a niche. Brynne Rinderknecht, a set designer and stylist for Playboy Magazine found herself answering all kinds of questions from friends and friends-of-friends about creating sexy, seductive bedrooms. A few years of this, combined with the enthusiastic response she received from readers who wrote in to ask about the lamp, the throw, the wallpaper, and not the model(!) in the picture, and Rinderknecht, realized she was on to something. The result is Bedrooms by Byrnne, a luxury boudoir design service. The purpose is “to create tasteful and seductive stories for the bedroom that improve the quality of your days and nights.” It’s proven to be a very successful market position.

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